Audience
The target audience for this site is people living in or visiting the Boise metropolitan area and interested in what the local weather forecast will be over the next few days. The typical spike in traffic will be Thursday and Friday as people look at the forecast for the weekend for their outdoor trips.
Visitors will be between 25-60 years old; have an average income of $75,000; hold a bachelor's degree; and married with older children.
Personas
Persona 1: Jeff
- Job: Sales Director
- Income: $120,000
- Age: 35
- Marital Status: Married
- Children: 3
Jeff loves going outdoors with his family, especially since with his new Razor. His pockets are deep and he has all the newest camping gear. He tries to take his family camping at least twice a month
Scenarios
1: Jeff is planning a camping trip for his family this weekend. They want to get out of the city on the new Razor and need to know what the weather will be like in the nearby mountains
2: Jeff's wife is packing for the camping trip and needs to know what type of clothing to bring to keep the kids warm so they don't whine the whole time
3: Jeff's oldest son, Crew (15), needs to know if he should bring along his new riding gloves or if it is going to rain and be muddy, in which case he'll bring his old gloves.
Persona 2: Carla
- Job: Grandma
- Income: $0, Retired
- Age: 73
- Marital Status: Married
- Children: 5
- Grandchildren: 8
Carla visits her grandchildren, who all live in the area, on a regular basis. Her favorite thing to do is take the grandkids to the zoo. She loves working in the garden and enjoying the parks near her home with her husband.
1: Carla wants to take her grandkids to the park and out to lunch on the weekend. She needs to know if it will be nice enough to be outside for the afternoon
2: Carla's husband plans on being out in the garden the majority of the day on Saturday, he needs to check if it's going to rain at any point so he knows when to start